Privacy Policy

Last Updated: December 1, 2025

Thank you for visiting the Rivard Buick GMC website, including our mobile device ready version (collectively, the “Website”). Rivard Buick GMC and our affiliates (together, “Rivard Buick GMC,” “we,” “us,” or “our”) strive to make our Website a useful tool and a rewarding experience by tailoring content to customer needs and interests.

To accomplish this, we collect and use information, including personal information, in a responsible manner. This Privacy Policy explains how we collect, use, disclose, and protect information gathered through the Website and describes choices and rights available to you, including rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”).

This Privacy Policy applies only to information collected through the Website and related online features and offerings. It does not apply to third party sites or services linked from our Website, nor to our offline activities.

This policy covers: - What information is collected by Rivard Buick GMC or by third parties through the Website; - How Rivard Buick GMC uses this information; - With whom Rivard Buick GMC may share this information; - What choices are available to you regarding collection, use, and distribution of information; and - What security procedures we use to protect information.

1. Information Collection and Use

Rivard Buick GMC collects two main types of information through the Website: (A) anonymous/aggregate information and (B) personally identifiable information.

A. Anonymous and Aggregate Information

We collect and store information that does not directly identify you, including (as applicable): internet protocol (IP) address, browser type, device type, operating system, internet service provider (ISP), referring/exit pages, platform type, date/time stamps, clickstream data, and general Website interaction metrics.

You can browse vehicle models, pricing, and other Website content without providing your name, email address, or other contact details. Anonymous information is generally used in the aggregate to: - Analyze trends and Website performance; - Administer and improve the Website; - Diagnose and address technical issues; - Measure marketing effectiveness; and - Understand broad visitor behavior.

If you voluntarily submit personal information (for example, through a form, chat, or phone call), some otherwise anonymous information may be associated with your submission or customer record.

B. Cookies, Pixels (“Image Tags”), and Similar Technologies

We use cookies and similar technologies (such as pixels, clear GIFs, tags, and web beacons) to collect usage information and support Website functionality.

A cookie is a small text file that a website places on your computer or mobile device.
An image tag (pixel/web beacon) is a small file or code snippet that may work with cookies to understand interactions.

Most browsers accept cookies by default, but you can change your browser settings to decline cookies or alert you when cookies are being used. If you disable cookies, some Website features may not function properly.

Cookies and similar technologies help us: - Remember preferences and prior interactions; - Provide a smoother Website experience; - Understand how visitors navigate the Website; and - Support analytics and advertising.

Based Advertising and Third Party Advertising Partners

Some cookies or tracking technologies may be set by third‑party advertising partners. These partners may use information about your visits to this and other websites to provide advertisements that may be relevant to you.

These partners may collect information such as device identifiers, IP address, browser information, and interactions with ads. They generally do not receive personal information like your name or email address from the cookie alone.

D. Google Analytics, Google Ads, Remarketing, and Related Tools

We may use Google services such as Google Analytics and Google advertising products (e.g., Google Ads, remarketing, and related services) to help us understand Website usage and to support advertising.

Google Analytics may collect information generated by cookies about your use of the Website (which may include IP address and other online identifiers) and transmit it to Google.
We may use features that support interest based advertising and remarketing (for example, to reach visitors who previously visited our Website).

Your choices: - Google Analytics opt out: https://tools.google.com/dlpage/gaoptout - Google ad settings: https://adssettings.google.com - “How Google uses data when you use our partners’ sites or apps”: https://policies.google.com/technologies/partner-sites

E. Do Not Track Signals

Some browsers offer a “Do Not Track” feature. Because there is no uniform standard for interpreting these signals, the Website does not currently respond to all Do Not Track signals.

F. Personally Identifiable Information

We collect personally identifiable information when you voluntarily provide it through the Website, such as when you: - Submit a contact form or request information; - Use chat or messaging features; - Call a tracking phone number; - Request a quote, appointment, or service information; - Complete a credit or finance application; or - Participate in surveys, promotions, or contests.

Examples of personal information we may collect include: - Identifiers: name, email address, phone number, mailing address; - Demographics: ZIP code and related details; - Vehicle and transaction details: vehicle of interest, VIN, purchase/lease details, service history; - Online identifiers and activity: IP address, device identifiers, and Website interactions associated with your submission.

G. Sensitive Personal Information (Limited Circumstances)

In limited circumstances (such as when you complete an online credit application), you may provide sensitive personal information such as a Social Security number, driver’s license number, or financial information. We use sensitive personal information only as necessary to provide the service you request (e.g., processing a credit/finance application) and in accordance with applicable law.

2. Our Use Restrictions on Your Personal Information

Rivard Buick GMC does not sell personal information for money. We use personal information primarily to: - Respond to your requests and communicate with you; - Provide products and services you request (including sales, financing, and service); - Improve Website experience and operations; - Conduct analytics and marketing; and - Maintain security and comply with legal obligations.

We may send marketing communications from Rivard Buick GMC or our affiliates. You may opt out of marketing communications as described in Section 9.

We may also contact you for non ‑ marketing reasons (for example, to respond to a request, confirm an appointment, provide service updates, address security concerns, or provide notices about material policy changes). You may not be able to opt out of these transactional or service communications.

3. Third‑Party Information About You

We may supplement information you provide with information obtained from third parties, such as credit bureaus and other sources, where permitted by law and as relevant to your request (for example, when you apply for financing).

4. Our Agents, Vendors, and Service Providers

We may use third‑party companies and individuals to perform services on our behalf, such as: - Website hosting and support; - Customer relationship management (CRM) systems; - Chat, messaging, and call tracking; - Analytics and reporting; - Marketing and advertising services; - Credit and finance processing (as applicable); - Data storage and security services.

These parties may have access to personal information only as needed to provide services to us and are contractually restricted from using it for other purposes.

5. Sharing, Disclosure, and “Sale” / “Sharing” Under CPRA

A. Disclosures for Business Purposes

We may disclose personal information to service providers and partners for business purposes such as operating the Website, responding to your requests, marketing, analytics, and fulfilling transactions.

B. General Motors (GM) and OEM Programs

When you use the Website, GM may have access to certain information you enter on the Website and information about your browsing activities on the Website. When you indicate you would like to receive more information about GM products, services, or offers, certain information (such as name, address, city, state, ZIP code, email address, and telephone number) may be provided to GM. If you buy or lease a GM vehicle from Rivard Buick GMC, we may share information about your vehicle purchase (such as VIN, make, model, model year, date of purchase/lease, and service history) with GM as the manufacturer.

For more information about how GM uses information, please visit: https://www.gm.com/privacy

C. Legal Requirements

We may disclose personal information when required by law, or if we have a good‑faith belief such action is necessary to comply with legal process, protect our rights, protect the safety of individuals, or prevent fraud.

D. “Sale” and “Sharing” (California)

We do not sell personal information for monetary consideration.
We may share personal information for cross‑context behavioral advertising (for example, through advertising and remarketing technologies). Under CPRA, this may be considered “sharing.”

You may opt out of the “sale” or “sharing” of personal information as described in Section 8.

6. Links to Other Sites

The Website may contain links to third‑party websites or services, as well as third‑party widgets or applications. Once you leave our Website, the privacy practices of those third parties apply. We encourage you to review their privacy policies.

7. Security

Rivard Buick GMC uses commercially reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security measures are perfect, and we cannot guarantee absolute security.

If we are required to provide notice of a data security breach, notice will be provided as required by applicable law.

8. Your Privacy Rights (CCPA/CPRA and Other State Laws)

Depending on where you live, you may have certain rights regarding your personal information.

A. California Rights (CCPA/CPRA)

If you are a California resident, you may have the right to: - Know the categories and specific pieces of personal information we collected, the sources, purposes, and categories of recipients; - Access a copy of personal information we collected about you; - Delete personal information we collected from you, subject to legal exceptions; - Correct inaccurate personal information; - Opt out of the sale or sharing of personal information; - Limit the use and disclosure of sensitive personal information to certain permitted purposes; and - Non discrimination for exercising your rights.

B. Other State Rights

Residents of other U.S. states may have similar rights (such as access, deletion, correction, and opt out of certain targeted advertising), subject to applicable law.

9. Exercising Your Rights and Opting Out

A. Submitting Privacy Requests

To submit a privacy request or exercise your privacy rights, you may contact us at:

Email: privacy@rivardbuickgmc.com

Please include enough information for us to reasonably verify your identity and understand your request. Authorized agents may submit requests on your behalf where permitted by law.

B. Marketing Email Opt-Out

You may opt out of marketing emails by using the unsubscribe link included in those messages. You may also request removal from marketing emails by contacting privacy@rivardbuickgmc.com.

C. Text Message Opt-Out

If you receive marketing text messages from us, you may opt out at any time by replying STOP. Message frequency may vary. Message and data rates may apply.

D. Do Not Sell or Share My Personal Information (California)

California residents have the right to opt out of the sale or sharing of personal information, including sharing for cross-context behavioral advertising.

To exercise this right, please email us at:

privacy@rivardbuickgmc.com

with the subject line “Do Not Sell or Share My Personal Information.” We will process your request in accordance with applicable law.

10. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfill your requests, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the nature of the information and applicable requirements.

11. Children’s Privacy

The Website is not directed to children under 16, and we do not knowingly collect personal information from children.

12. Your Consent and Notification of Changes

By using the Website or submitting information to us online, you agree that we may collect and use information as described in this Privacy Policy.

If we change this Privacy Policy in a material way, we will update the “Last Updated” date and post the updated policy on the Website. Where required, we will provide additional notice.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, contact:

Rivard Buick GMC
Attn: Privacy Officer
Email: privacy@rivardbuickgmc.com

COLLECTION AND USE OF YOUR INFORMATION BY GM

When you use this site, GM will have access to personal information you enter on this site and to information about your browsing activities on this site. When you indicate that you would like to receive more information about GM and its products, services or offers, your name, address, city, state, zip code, email address and telephone number will be provided to GM. In addition, if you buy or lease a GM vehicle from this Participating Dealer, the Participating Dealer may share information about your vehicle purchase (such as vehicle identification number (VIN), make, model, model year, date of purchase or lease and service history) with GM as the vehicle manufacturer in accordance with this dealership’s privacy statement provided below. For more information about how GM uses your information, please visit http://www.gm.com/privacy.