A dealer fee, sometimes called a documentary fee, doc fee, predelivery service charge, or processing fee, is a charge most dealerships add on top of the advertised price of the vehicle. It is supposed to cover the dealership's cost of preparing paperwork and registering the sale. It is not a government charge. It is not a tax. It is set by the dealership.

In Florida there is no cap on what a dealer can charge, which is why fees in this market routinely run from 600 to over 1,000 dollars. We don't charge one. The advertised price is the full price of the vehicle.

Yes. Florida allows dealerships to charge a dealer fee with no state-imposed cap on the amount. Florida Statute 501.976(18) requires dealers to disclose all non-government charges in writing, and any fee that applies to every customer must be included in the advertised price. In practice, most Florida dealers comply with the disclosure rule on paper while still advertising prices that grow at signing.

We walked away from that practice entirely. We don't charge a dealer fee at all.

Florida has some of the highest dealer fees in the country. State averages run around 600 dollars, and many Tampa Bay area dealers charge 999 dollars or more. Industry surveys regularly rank Florida as the most expensive doc fee state in America.

Our fee is zero. The advertised price is what you pay for the vehicle. The only additions are the taxes, title, and registration costs Florida requires us to collect.

Because our slogan says One Person. One Price. One Family. A 995 dollar fee that nobody mentions until the contract gets printed is the opposite of one price. And families don't surprise each other with hidden charges. We decided that if we were going to keep saying it on the wall, we had to actually do it on the buyer's order.

Dropping the fee costs us margin per deal. We are betting that customers who can trust the price they see will choose us over dealers who can't say the same thing.

The advertised price covers the vehicle itself, all standard equipment, freight from the manufacturer, and any factory installed options. It also includes our dealership's documentation and processing work, which most dealers in Florida charge separately for as a dealer fee. We don't.

The price does not include sales tax, title fee, or registration fee, because those are set by Florida and your home county and we do not control them. It also does not include any optional products you might add later, like an extended warranty or GAP coverage.

These are government charges, not dealership charges. Florida's state sales tax is 6 percent, and your county may add a discretionary surtax on the first 5,000 dollars of the sale. Title and registration fees are set by the state. We collect everything on behalf of the state and county and forward it along.

We will give you the exact numbers based on your home address before you sign anything. There is no markup on these. We make zero dollars on tax, title, and registration.

No. These products are optional, every time, for every customer. You can decline all of them and complete the purchase at the advertised price plus tax, title, and registration. Your interest rate does not change if you say no. The deal does not change if you say no.

If extended coverage interests you, our finance team will walk through what each product does and what it costs, in plain language. Then you decide.

We sell to customers across the country and we handle out-of-state titling regularly. The advertised price still applies. The taxes, title, and registration are calculated based on the state where you'll register the vehicle, not Florida.

Once you tell us your home state, we'll work out the exact out-the-door number, walk through delivery options, and handle the paperwork for your state's DMV process. Call us at 813-280-0050 and we can walk you through it.

Yes. The price you see on our website is the same price you'll see when you walk into the showroom on Adamo Drive. We don't run a separate "internet price" that disappears at the dealership, and we don't add fees once you sit down at a desk.

The advertised price plus tax, title, and registration is the entire transaction. No moving targets.

Multiple forces are pushing the industry the same direction at the same time. In March 2026, the FTC sent warning letters to 97 auto dealer groups, stating that advertised vehicle prices must include all mandatory fees. The same month, Cars.com tightened its listing policy to require dealers to show the total price a consumer would actually pay. CarGurus has long required prices to be the full cash price available to any shopper. In April 2026, Autotrader began rewarding dealers with a search rankings boost for including dealer fees in their listed price.

Florida law has required disclosure for years. Most Tampa Bay dealers technically comply but still surprise buyers at signing. We made the decision to drop the fee entirely before any of these changes hit. The advertised price is the price.